Aimee, MA Social Research & Criminology.
Aimee has most recently been in the world of neuroscience, developing her expertise in neuroscientific market research, marketing, project management and data analysis. She has helped clients to understand their market/brand through implicit research. Working on accounts which help clients with their; branding, advertising, positioning and product development. Her role has required her to; project manage, liaise with clients, design research, implement research and analyse results along with many other aspects. Some clients she has worked on recently include: Johnson and Johnson, Sykes Cottages, Yorkshire Building Society, NRS Healthcare, The Female Lead and Forestry England to name a few. Before this, Aimee worked within West Mercia Police as a Crime Intelligence Analyst, within the Strategy and Business Planning team. She was lead on Planning, Futures and Innovation. This position had a strong focus on analysis, and problem solving. Aimee developed different strategies for the force, came up with new innovative ways of doing things, and led on many different projects throughout their lifecycle.